Rural Reach®
Participation Stand Up Talk – July 2013
SUBJECT: Increase Participation
The Rural Reach Program is designed for Rural Carriers to submit revenue generated leads. Rural Reach Lead cards are stocked in your offices for you to take out on the route with you. (Hold up a Rural Reach Lead Card to show them.) The lead cards are a tool to allow you to record the information from the customer who is interested in any of our products or services. The lead cards are to be entered into the Rural Reach Lead Site within 24 hours by your Postmaster, Supervisor, Station Manager or Rural Reach Coordinator.
The information needed on the lead card includes the following…
· 5 easy questions – check boxes that apply
· Company Name
· Contact Name
· Address
· City, State and Zip Code
· Phone and email address are optional
· Name of person the Rural Carrier spoke to and any comments
The comments section is important; make sure you list specifics that the customer is interested in. For example: I discussed Priority Mail Express and Priority Mail options with customer – Customer is comparing prices with our competitors. This will provide quality information for the Sales Representative to discuss with the customer.
Some tips to a successful and quality lead
· New residents (at home business) and businesses on the route
· EDDM Retail for advertising business, school clubs or sports, local theatre plays, church organization functions, missing pets, local fundraisers or carnivals just to name a few
Other lead ideas include:
· All leads do not have to come from your route - Think about your everyday life and activities
o Doctors
o Car Washes
o Pet Groomers
o Restaurants
o Dry Cleaners
o Book Stores
o Barber Shops, Hair Salons, Nail Salons or Day Spas
o Schools/Teachers – Back to School Night
o Hotels/Motels – Yes you can submit leads from other states as well
o Do you have family members starting their own business?
Your participation in this program allows the USPS to grow our business and revenue.
If your customers are interested, obtain the necessary Rural Reach lead card information from the customer and let them know a representative will be contacting them. A Sales Team member will follow up with your customer within 48 business hours after entry into the Rural Reach Lead site.
Again, thank you for your support of Rural Reach! You continue to make this program a huge success!
Rural Reach
Congratulations! During FY 2012, over 13,000 Rural Carriers participated in the Rural Reach Program. Our Rural Carriers have identified and submitted approximately 21,600 leads, which have resulted in sales totaling over $48 million in projected new revenue. Give yourselves a round of applause and keep up the great work!
To further assist you in your efforts here are helpful tips on identifying revenue opportunities: What is Quality?
Q Qualify the customers. Ask the customer if they are interested in learning more about USPS products and services.
U Understand the customer’s needs. Check the appropriate box on the lead card to help clarify customer needs for shipping and/or direct mail.
A Ask the questions listed on the lead card. The lead card should be completed with the customer and brought back to your station for input.
L Leave the informational portion of the lead card with the customer for their review.
I Inform the customer that a sales representative will be contacting them in a few days.
T Thank the customer for their time.
Y You should always keep your customers updated about new products and service enhancements; submit an additional lead card if they show interest.
When you see a customer using our competitors to ship domestic or international parcels, ask if they would like someone from the Postal Service to contact them about saving money on their shipping needs. If the customer says “yes,” you should complete the Rural Reach Lead Card and bring it back to the post office.
Customer Connect®
Service Talk — Weeks of July 8, 2013 – July 15, 2013
Subject: Package Simplification and Priority Mail Insurance Enhancement
On July 28, 2013, several changes will go into effect for our expedited products. These changes include Express Mail name change to Priority Mail Express and Priority Mail will now provide day-specific delivery and include insurance enhancements. With these changes there will be new designs for expedited packaging supplies.
Name changes include:
* Priority Mail Express is the new name for Express Mail.
* Priority Mail Express International is the new name for Express Mail International.
* USPS Corporate Account (USPSCA) is the new name for Express Mail Corporate Account (EMCA).
Product enhancements include:
* No changes to “Express Mail” product features. Priority Mail Express will continue as our premium product with $100 included insurance and remains a guaranteed service. Priority Mail Express has a money-back guarantee; Priority Mail does not.
* For Priority Mail Express and Priority Mail, day-specific delivery information will be provided to customers when the known origin and destination ZIP Codes are “paired”. For example, for a ZIP Code combination with next day Priority Mail Express and a two day service standard for Priority Mail, the services will be communicated as: “Priority Mail Express 1-Day” and “Priority Mail 2-Day.”
* “Scheduled Delivery Day” will be the terminology used instead of “Expected Delivery.” This change is for all mail classes.
* All domestic Priority Mail will now include insurance. At least $50 will be included, and some mailers will qualify for $100 of insurance based on the postage payment method.
The Postal Service has identified an opportunity to simplify our product offering by leveraging the strength of the Priority Mail brand. Our goal is to become America’s shipper of choice.
Don’t forget get to tell your customers that you will pick up their packages for “free” while you’re making your regular rounds. Complete a Customer Connect lead card for all customers interested in learning more about our products
STATION NAME ________________________________
DATE SERVICE TALK WAS GIVEN_______________________
NALC CARRIER COORDINATOR (SIGNATURE) ______________________________________________
CUSTOMER CONNECT MANAGEMENT COORDINATOR (SIGNATURE)____________________________
Rural Reach Informational
Thanks to Rural Carrier ROSIE M. CORIA, Fort Collins Old Town Station, 80521, for generating new Rural Reach revenue in the amount of $26,286 for weekending 05/17/13.
Diane N. Brown
United States Postal Service
Business Development Specialist/A
CO/WY District
719.570.5312 office
719.355.4141 cell
[email protected]
| bcccrr_manager_hand_out.pdf |
| pmfr_service.pdf |
| eddm_fact_sheet.pdf |